Predictive Analytics

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Can marketing afford to ignore Predictive Analytics?

We are naturally curious beings and are so invested in the future and what it holds for us. Perhaps that is why astrology, horoscopes, palm readers, and their ilk continue to thrive. In fact one of the movies which dwelt upon this subject of predictive analytics in the human context was “Minority Report” where pre-cogs – humans with the ability to see the future – are used to stop crime. It is this curiosity of the future and how it can be leveraged in the business context that has led to predictive analytics gaining momentum.

Why AI-powered Competitive Intelligence is a Necessity

AI implementation grew a whopping 270 percent in the past four years as per a report by Gartner. Estimates suggest that by 2022, the enterprise AI market will be worth $6.14 billion.

Predictive Analytics: Opening new data horizons for the CPG Industry

The CPG industry has undergone some sweeping changes over the last few decades. Globalization, coupled with the free flow of information via the Internet, has brought in both opportunities as well as greater competition. For CPG companies today, the world is their market. Yet, they need to work that much harder to sell their products and predict sales cycles.


Lymbyc, being the world's first virtual analyst has proven its mettle in the industry . Be it the "Most innovative Data science Product" by Aegis or "the top 10 emerging Analytics startups in India to watch out for in 2018" by Analytics India Magazine, Lymbyc is making heads turns and making headlines


Lymbyc, a leading edge innovator in AI and Machine Learning takes inspiration from the “Limbic” brain — the part that stores, dissects, rationalizes and generates memories and actions. That’s exactly what we do — giving business users the power of a virtual analyst that is intuitive, actionable and context driven to answer all their business queries


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