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Attention Startups: You have 8 seconds to win a Customer!

As much as the big brands are using Attention Marketing, it is also as important for smaller companies to use this tool for marketing. Smaller companies and startups with limited monetary and physical resources can modify the attention marketing strategies adopted by big brands and mold it into their own. It is said that the average person spends 10-20 seconds on a webpage before leaving. When you are faced with such a short time frame to grasp the attention of your customers and showcase your services, what do you do?

Micro Targeting: a new ingredient for customer engagement

Humans are inherently lazy, which may be a trait left over from our ancestors’ days of conserving energy for the next hunt. Our nervous system continuously optimizes movement, in real time, to use the least amount of energy possible; therefore it comes as no surprise that since time immemorial, humans have had the fascination to build things which are less time consuming and more efficient. The idea is to make human effort less redundant and more valuable than what currently exists.

Marketer’s Trial: Race for consumer attention!

Did you want to open this blog when you read the title? Were you curious to know the content? If yes, then read on because I have successfully managed to grab your attention. It is said that over the last 15 years, there has been a reduction in the average attention span for humans from 12 seconds to 8 seconds; so the only part you’re sure your reader is going to read in this blog is the title – Make it STAND OUT!

Agile, Efficient & Affordable- AI powered Market Research is here to stay

Anyone who has ever bought a market research report knows how expensive it is. Subscription to the likes of a Gartner, Forrester, McKinsey or Nielsen costs companies tens of thousands of dollars.  And surprisingly for the price companies pay, the data is used disposably, meaning once used it is archived or forgotten and everyone moves on to the next study – and the cycle repeats again. While this worked earlier, today the demands of consumers coupled with the explosion in information and technology is forcing companies to look at insights that are more agile.

How Marketeers can better leverage Artificial Intelligence

According to the 2017 State of Inbound Report by HubSpot, generating traffic and leads and proving RoI, and lack of budget for marketing activities are the leading challenges that marketers face even today. Data overload from multiple sources, limited resources and time to implement activities, a crowded marketplace and increasing customer expectations make the job all the more difficult.

LAURELS FOR LYMBYC

Lymbyc, being the world's first virtual analyst has proven its mettle in the industry . Be it the "Most innovative Data science Product" by Aegis or "the top 10 emerging Analytics startups in India to watch out for in 2018" by Analytics India Magazine, Lymbyc is making heads turns and making headlines

About

Lymbyc, a leading edge innovator in AI and Machine Learning takes inspiration from the “Limbic” brain — the part that stores, dissects, rationalizes and generates memories and actions. That’s exactly what we do — giving business users the power of a virtual analyst that is intuitive, actionable and context driven to answer all their business queries

 

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