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How can Insight Firms Manage Privacy and Data Security Concerns?

Data is an invaluable commodity for businesses and this is why data security has become their top priority. Many international regulators are holding organizations liable for any privacy or security breaches.

The recent Facebook – Cambridge Analytica data leak scandal,  EU slapping a second $11 billion antitrust case on Google and now YouTube being made liable for copyright violating videos – all point towards how rampant data security breaches are and how serious the consequences of such violations can be.

5 Ways In Which AI Is Revolutionizing Online Surveys

Surveys are a great tool for companies to understand their target market better. However, poor data quality is one of biggest challenges these firms face while conducting traditional surveys.

Often, the participation might be low or the type of people taking the survey may not be indicative of the desired research subjects, resulting in low-quality data. Survey farms, incentivizing completion, and even fake data can result in skewed results that are unpredictable.

Growing need of merging market research data with behavioral data

The wealth and sheer volume of data available to organizations has grown exponentially over the last few years. Organizations can tap into various sources like: CRM, digital platforms, social media, POS, IoT to gather data. Capturing behavior is now more possible than ever, however understanding and acting on this data becomes increasingly more complex. The big question is how can research companies best use this data to help organizations with future strategy and decision making?

LAURELS FOR LYMBYC

Lymbyc, being the world's first virtual analyst has proven its mettle in the industry . Be it the "Most innovative Data science Product" by Aegis or "the top 10 emerging Analytics startups in India to watch out for in 2018" by Analytics India Magazine, Lymbyc is making heads turns and making headlines

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Lymbyc, a leading edge innovator in AI and Machine Learning takes inspiration from the “Limbic” brain — the part that stores, dissects, rationalizes and generates memories and actions. That’s exactly what we do — giving business users the power of a virtual analyst that is intuitive, actionable and context driven to answer all their business queries

 

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