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When there is just 8 seconds available for a brand to capture consumer’s attention in a B2C market, how does it work in a B2B scenario? Sources say, it takes about seven impressions for your brand to have any sort of mindshare with your ideal prospects. Marketers try and experiment with different ideas and strategies to capture a prospect’s attention. Amongst different strategies, one that has remained powerful is “Content Marketing”. For B2B marketers, B2B content marketing is becoming even more important as marketing becomes increasingly customer-centric and value-based. It generates three times the leads of traditional marketing with 62% less costs.
One way to make this strategy more effective is to start by understanding the buyer’s pain points. Relieving their pain will grab their attention. The best way to get the limited attention of your prospects would be to demonstrate that you understand the exact nature of the pain they experience – month in and month out. Create an emotional connect that causes them to pause and consider what you have to say.
Then, gradually, go a step further and assure them with data. Make it easier for them and provide them with the ROI so they can champion the change. If your products and services will be an enormous cause for relief, the prospect will more likely be the catalyst for change – provided you give them the data to justify it.
For corporate customers, purchasing decisions are grounded in reason, and content should be valuable to show the features of the product. While there is a chance to catch a B2C customer in a spontaneous “purchase” kind of mood, companies tend to be rather more systematic about making a purchase. For companies in a B2B area, mid-funnel content is the way to lead a potential customer through the process of making a decision, helping him evaluate the product and develop an affinity for it.
Follow up by highlighting the ways in which you can make the whole process of purchase seamless and easy for the buyer organisation. Reassurance and constant communication with the customer, builds a better relationship and increases chances of closing the deal.
Chief Light Bulb, Lymbyc
Satyakam Mohanty, CEO, Lymbyc Solutions, who discussed how Lymbyc consolidates the advantages of machine learning abilities as well as cognitive human capacities to deliver an intelligent interactive interface that can comprehend your business issues and help you in your decisions. Read More
Leni in action at the Novartis DigiGyaan Event. Read More about what Leni does
For advertising to work, it has to attract attention before it does anything else, and then the consumer has to be persuaded before the interaction ends. But you need different content for grabbing attention vs. persuading people. To grab attention, you need to entertain. To persuade, you need to inform. Given limited ad time or space, you may not always be able to do both. Read More
|Source : McKinsey|
In our mobile age, the ever-connected customer is swamped with retailers vying for their attention and, consequently, they can become fickle. The most important question that marketers now face is, how do you grab the attention of potential customers and engage existing ones? Read More
|Source : Retaildive.com|
Attention spans have become shorter than at any time in human history. As a result, entrepreneurs who wish to get their message out and catch the eye of would-be customers must be more creative than ever before. There is just too much information out there, some of which pushes your product or service out of your customers’ view. So, how can you cut through the fog and get the attention of the right people at the right time to make a sale? Read More
|Source : Forbes.com|
Did you want to open this blog when you read the title? Were you curious to know the content? If yes, then read on because I have successfully managed to grab your attention. It is said that over the last 15 years, there has been a reduction in the average attention span for humans from 12 seconds to 8 seconds; so the only part you’re sure your reader is going to read in this blog is the title – Make it STAND OUT! Read More
The big players in the market are winning the battle for attention by adopting various strategies to make their brands click. They have understood that users have selective attention and they will automatically view, read or experience things that they “like”. Brands are thus making efforts to deliver to users what they like by understanding their pattern of attention. Let us understand a few tactics that brands follow to receive the attention they deserve. Read More
Lymbyc, being the world's first virtual analyst has proven its mettle in the industry . Be it the "Most innovative Data science Product" by Aegis or "the top 10 emerging Analytics startups in India to watch out for in 2018" by Analytics India Magazine, Lymbyc is making heads turns and making headlines