Artificial Intelligence - Disrupting Retail and CPG

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With the rapid explosion of data, industries around the world are looking for ways to analyze this data and generate meaningful insights out of them. For the retail and CPG industries in particular, this is a crucial need as these industries grapple with immense diversity of users, markets, and channels, continuously adding more and more data. The relatively short shelf-life of products, especially in the case of CPG industry, further aggravates the problem. Artificial Intelligence and its sub-branches have the potential to transform the industry, by analyzing huge volumes of data in seconds. AI can not only analyze this data coming from multiple sources, it can also use predictive analytics to forecast future direction. In an age where data is the ultimate truth, it’s increasingly essential for CPG and retail companies to try to garner insights from all the different channels and sources to stay ahead.

Products Corner: 

Leni in Action:

A Global CPG insight group wanted to create holistic “one stop” solution to combine and disseminate insights from different proprietary data sources i.e periodic brand health surveys and syndicated sales data to their end clients. With an aim to build a more responsive, integrated and autonomous solution, their core objectives were: 

  • Steady state of insights coming through multiple brand tracking studies across geographies, regions and brand
  • Single source of truth – integration of brand salience with brand performance with different datasets
  • Real time strategic insights on brand health coming through advanced analysis of syndicated and research data

What did Leni solve for?

Leni provided a self-service insights infrastructure solving for internal efficiency and better experience to their end clients.

  • NLP based conversational analytics: Empowering users to get insights across complexity by asking questions to Leni
    • Insights across sources - sales & awareness of my brands across months
    • Diagnostic insights using machine reasoning (why has my sales changed in the last two quarters)
    • Advanced Analytics - accurate sales forecasts or identifying key drivers of usage
  • Autonomous Insights: Enabling users to get autonomous signals on business defined KPIs and metrics.
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Featured Articles: 

How AI augments Retail outcomes

While the retail industry has been quite proactive in embracing data to transform its operations, there is still a lot more that can be done. Artificial Intelligence (AI) particularly has the potential to revolutionize how data is used by retailers to achieve personalized campaigns, better customer service, increased sales, and improved inventory management. Read More

Predictive Analytics: Opening new horizons for the CPG industry

Given the immense diversity of users, markets, and channels, the CPG industry needs to grapple with huge volumes of data and contend with products that have a relatively shorter shelf life. Predictive analytics can help CPG industry leaders make faster and well-informed decisions. Read More


Lymbyc, being the world's first virtual analyst has proven its mettle in the industry . Be it the "Most innovative Data science Product" by Aegis or "the top 10 emerging Analytics startups in India to watch out for in 2018" by Analytics India Magazine, Lymbyc is making heads turns and making headlines


Lymbyc, a leading edge innovator in AI and Machine Learning takes inspiration from the “Limbic” brain — the part that stores, dissects, rationalizes and generates memories and actions. That’s exactly what we do — giving business users the power of a virtual analyst that is intuitive, actionable and context driven to answer all their business queries


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