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Once upon a time someone (a scientist) used to hold a telescope on either rooftop or highest point in the city, to take a look at the skyline, to observe the changes and patterns in climatic movement and weather changes.  Today many years on, the...

Author:
Pradeepta Mishra

“Life is not measured by the number of breaths we take, but by the moments that take our breath away” or “Life is the sum of the chances we take and the moments we seize”, whichever school of thought you subscribe to consciously or subconsciously...

Author:
Rachit Ahuja

Retailers know all too well that “Personalization” is mandatory for winning customers and forging life-long loyalty. But what many don’t realize is that their efforts aren’t always having the desired effect with consumers. The...

Author:
Ankita Asthana

 The title of a recent @briansolis blog caught my attention, well and for a surprisingly longer time than I would have liked, reading the blog and then the LinkedIn e-book associated with it “Attention is Currency”, made me...

Author:
Rachit Ahuja

The digital revolution has forever altered how customers and brands engage, The first casualty of this is change is the beaten path retailers used to attract customers, drive sales and define loyalty.

It’s all about the money,...

Author:
Rachit Ahuja

“Ok Google!! What next?” The way the Virtual assistant world is shaping up, at least in the consumer space, I wonder how dependencies will shape up as we learn and unlearn new ways of life. Google Now is a god send for sure, half of the time as I...

Author:
Ashish Rishi

 At a time when it’s never been easier to reach out to consumers with information, it has conversely become harder than ever to engage them. Today’s consumer is well informed, technically savvy and extremely experienced when it comes to shopping...

Author:
Ankita Asthana

The era of instant customer gratification is upon us and who would know it better than thy holy marketeers; although it is not the same as selling instant coffee. Service oriented businesses with high customer interaction are aware of the new age...

Author:
Ankita Asthana

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