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As a Data Analyst, we flaunt our skills for analysing the data using different data tools, for creating some funky charts from the data and for predicting the future with the data. To my surprise, we all miss out on...

akshit sharma

974,564,550 and counting……

That's the total number of websites currently live on the net while I am posting this blog. And the number is increasing at a rate of 4 or 5 websites per second. So what...

Nitika Singhal

 A lot has been written on product management and what it takes to be a great product manager. You need to have a vision, you need to strategize, prioritize and execute all aspects related to a product life cycle right from inception to...

Ankita Asthana

Fashions may come and go, but as you get older you'll start to realize that there is very little that hasn't gone before; flares for instance, we just call them boot-cut jeans now-a-days. And the same is true for the internet. With the rise of...


I keep getting a lot of questions around – when do you apply analytics? How do you determine the algorithm for the problem at hand? Which technique should we focus on given the problem at hand? Why can’t we do a specific intervention? When does...

Ashish Rishi

Once upon a time someone (a scientist) used to hold a telescope on either rooftop or highest point in the city, to take a look at the skyline, to observe the changes and patterns in climatic movement and weather changes.  Today many years on, the...

Pradeepta Mishra

“Life is not measured by the number of breaths we take, but by the moments that take our breath away” or “Life is the sum of the chances we take and the moments we seize”, whichever school of thought you subscribe to consciously or subconsciously...

Rachit Ahuja

Retailers know all too well that “Personalization” is mandatory for winning customers and forging life-long loyalty. But what many don’t realize is that their efforts aren’t always having the desired effect with consumers. The...

Ankita Asthana

 The title of a recent @briansolis blog caught my attention, well and for a surprisingly longer time than I would have liked, reading the blog and then the LinkedIn e-book associated with it “Attention is Currency”, made me...

Rachit Ahuja

The digital revolution has forever altered how customers and brands engage, The first casualty of this is change is the beaten path retailers used to attract customers, drive sales and define loyalty.

It’s all about the money,...

Rachit Ahuja



Lymbyc, being the world's first virtual analyst has proven its mettle in the industry . Be it the "Most innovative Data science Product" by Aegis or "the top 10 emerging Analytics startups in India to watch out for in 2018" by Analytics India Magazine, Lymbyc is making heads turns and making headlines


Lymbyc, a leading edge innovator in AI and Machine Learning takes inspiration from the “Limbic” brain — the part that stores, dissects, rationalizes and generates memories and actions. That’s exactly what we do — giving business users the power of a virtual analyst that is intuitive, actionable and context driven to answer all their business queries


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