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Analytics is changing the way brands conduct business, and now with the introduction of AI, it is easier than ever to get hold of this information. By delving deeper into their data, brands can increase efficiency, gain a better competitive advantage, boost sales, and much more. This has resulted in many brands investing in AI in many different ways, notable examples being Google, Nordstrom and even Sephora.
Machine learning is an application of AI that has the ability to carry out tasks in an intelligent way, and involves a type of data analysis. Using AI, companies can analyse more complex data, and in turn, get more accurate results.
A good example of a company that is already doing this is Walmart. When shoppers make purchases through its online store, a machine is analyzing all this information so that it can make recommendations in the future.
One of the most common ways that brands use AI in this way is through user engagement, for example, in the form of chatbots. Machine learning can be used to analyze these conversations to help identify the language that can help lead to a sale. This information can then be used to try to boost sales in the future. It can also be helpful to find out the type of customers brands are getting, such as location, age, and gender.
Take a look at the infographic below, and you’ll learn that the future is a lot closer than you think.
The article was originally published on 16best.net - https://www.16best.net/blog/how-brands-use-ai/
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