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Today, AI is being implemented in every industry that we can think of. Some use it as a buzzword to generate hype while others truly understand the full potential of the value it brings.

To keep up with the 21st century, the pharmaceutical...

Author:
Satyakam Mohanty

Data is an invaluable commodity for businesses and this is why data security has become their top priority. Many international regulators are holding organizations liable for any privacy or security breaches.

The recent Facebook –...

Author:
Satyakam Mohanty

Analytics is changing the way brands conduct business, and now with the introduction of AI, it is easier than ever to get hold of this information. By delving deeper into their data, brands can increase efficiency, gain a better competitive...

Author:
Guest Author

Surveys are a great tool for companies to understand their target market better. However, poor data quality is one of biggest challenges these firms face while conducting traditional surveys.

Often, the participation might be low or the...

Author:
Satyakam Mohanty

Insight delivery from market research is a very complex process, which is why adding insight equates to adding value for market researchers and marketers. Insights are hardly an automatic result of research and often, it needs human expertise to...

Author:
Satyakam Mohanty

The wealth and sheer volume of data available to organizations has grown exponentially over the last few years. Organizations can tap into various sources like: CRM, digital platforms, social media, POS, IoT to gather data. Capturing behavior is...

Author:
Satyakam Mohanty

Gone are the days when people were sceptical about e-commerce, when they were wary of making purchases online. Today, e-commerce exceeds $2 trillion in sales across the globe and is expected to make up 16% of all retail sales...

Author:
Satyakam Mohanty

When people think about the future of business, it's often in terms of new technologies, such as artificial intelligence, virtual reality, or other concepts that even a few years ago would seem like impossible science fiction....

Author:
Ankita Asthana

Anyone who has ever bought a market research report knows how expensive it is. Subscription to the likes of a Gartner, Forrester, McKinsey or Nielsen costs companies tens of thousands of dollars.  And surprisingly for the price companies pay, the...

Author:
Satyakam Mohanty

Insights professionals have spent decades perfecting...

Author:
Satyakam Mohanty

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