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Attention Startups: You have 8 seconds to win a Customer!

As much as the big brands are using Attention Marketing, it is also as important for smaller companies to use this tool for marketing. Smaller companies and startups with limited monetary and physical resources can modify the attention marketing strategies adopted by big brands and mold it into their own. It is said that the average person spends 10-20 seconds on a webpage before leaving. When you are faced with such a short time frame to grasp the attention of your customers and showcase your services, what do you do?

The BIG Game for Attention!

The big players in the market are winning the battle for attention by adopting various strategies to make their brands click. They have understood that users have selective attention and they will automatically view, read or experience things that they “like”. Brands are thus making efforts to deliver to users what they like by understanding their pattern of attention. They are on the lookout for ways of communication that are designed to demand “selective attention” which stays in the consumer’s mind for a longer period of time unlike casual attention that is short term in nature.

To Spend Where It Matters….

Why does the allocation of marketing budget a dilemma for any CMO? Why does it stress them so much?

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  Here are few challenges that the marketers are currently facing:

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