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Can marketing afford to ignore Predictive Analytics?

We are naturally curious beings and are so invested in the future and what it holds for us. Perhaps that is why astrology, horoscopes, palm readers, and their ilk continue to thrive. In fact one of the movies which dwelt upon this subject of predictive analytics in the human context was “Minority Report” where pre-cogs – humans with the ability to see the future – are used to stop crime. It is this curiosity of the future and how it can be leveraged in the business context that has led to predictive analytics gaining momentum.

Attention Startups: You have 8 seconds to win a Customer!

As much as the big brands are using Attention Marketing, it is also as important for smaller companies to use this tool for marketing. Smaller companies and startups with limited monetary and physical resources can modify the attention marketing strategies adopted by big brands and mold it into their own. It is said that the average person spends 10-20 seconds on a webpage before leaving. When you are faced with such a short time frame to grasp the attention of your customers and showcase your services, what do you do?

The BIG Game for Attention!

The big players in the market are winning the battle for attention by adopting various strategies to make their brands click. They have understood that users have selective attention and they will automatically view, read or experience things that they “like”. Brands are thus making efforts to deliver to users what they like by understanding their pattern of attention. They are on the lookout for ways of communication that are designed to demand “selective attention” which stays in the consumer’s mind for a longer period of time unlike casual attention that is short term in nature.

To Spend Where It Matters….

Why does the allocation of marketing budget a dilemma for any CMO? Why does it stress them so much?


  Here are few challenges that the marketers are currently facing:


Lymbyc, being the world's first virtual analyst has proven its mettle in the industry . Be it the "Most innovative Data science Product" by Aegis or "the top 10 emerging Analytics startups in India to watch out for in 2018" by Analytics India Magazine, Lymbyc is making heads turns and making headlines


Lymbyc, a leading edge innovator in AI and Machine Learning takes inspiration from the “Limbic” brain — the part that stores, dissects, rationalizes and generates memories and actions. That’s exactly what we do — giving business users the power of a virtual analyst that is intuitive, actionable and context driven to answer all their business queries


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